Our Suppliers: National

The National Car Rental brand is owned by St. Louis-based Enterprise Holdings, a privately held company which, through its regional subsidiaries, also owns and operates the Alamo Rent A Car and Enterprise Rent-A-Car brands. FAST FACTS

• Founded in 1947

• Premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler seeking choice, convenience and time savings for their personal and business trips

• Locations throughout the United States, Canada, Mexico, the Caribbean, Latin America and Asia

• Helped pioneer the corporate-account business with the car rental industry’s first comprehensive frequent renter program (“Emerald Club”)

• Introduced “Emerald Aisle,” where members can bypass the rental counter and select their own vehicles without stopping for any paperwork

• Launched Emerald AlertsSM – emailed communications that include Arrival and Return Alerts – and Drop & GoSM Service with convenient eReceipts


1947 Group of 24 independent car rental operators with 800 vehicles and 60 locations come together to found National Car Rental

1954 National is first in car rental industry to offer one-way rentals for customers wishing to rent cars in one town and leave them in another

1966 National is first in car rental industry to bring computers into daily reservation operations

1987 National introduces “Emerald Club,” industry’s first comprehensive frequent-renter program

2007 Taylor family acquires National Car Rental and Alamo Rent A Car brands

2009 Taylor family of companies adopts Enterprise Holdings name as parent of National Car Rental, Alamo Rent A Car and Enterprise Rent-A-Car

2010 Earned 2010 SmarterTravel Editors’ Choice Award as the “Best Rental Car Loyalty Program”

2011 Recognized as the top rental car service by Executive Travel magazine; Smarter Travel

Editors’ Choice Award went to Emerald Club for second year in a row 2012 National named an Official Partner and the Official Rental Car of The PGA of America; 25th anniversary of the Emerald Club celebrated; National named Best Rental Car Company in North America by Business Traveler magazine

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